Client Coaching: Coaching the Client You Have

A client’s relationship with her dog is an extremely personal one.  It’s important for dog training professionals to acknowledge this special relationship when coaching clients.  Clients come with baggage, individually and relating to their relationship with their dog. understanding how your client’s history impacts training will greatly improve your client coaching skills.

1.  Manage Your Own Expectations.

As a professional trainer, it’s your job to understand that every client is an individual, so your solutions should be specifically tailored to your client’s unique situation and needs. Recognize the limitations that the client’s lifestyle, home environment, work schedule, and other personal details place upon the choices the client is making concerning her dog.  Clients come with their own limitations and problems, and it’s your job as a dog training professional  to help your client make reasonable and attainable training choices.  Be cautious that you do not coach your client to make choices based upon your own ideals of client behavior. 

2. Be a Good Sales Person and Advocate.

While keeping in mind the limitations of your client’s personal circumstances, it’s also important to recognize what your experience and training tell you is required to produce a successful training plan.  This may include altering your client’s home environment, schedule, and/or daily habits.  Be ready to advocate for your client dog’s success and to truly sell your client on the importance of complying with the training plan, while still keeping realistic client goals in mind.

Becoming a certified dog training professional and running a successful dog training business require dog trainers to balance these 2 sometimes conflicting goals.      

Leave a Reply