Lately, I’ve been thinking a lot about a book I read a couple of years ago. I’ve been thinking about how this book can help professionals advance their career in dog training. This book is called “Small Giants” and was written by Bo Burlingham who is an Editor at Large of Inc. Magazine.
Burlingham highlights eight businesses that have opted to stay small (even though they have the potential to go very big) and become exceptional employers and members of their community. These businesses are very diverse (from a rock musician to a storage company to a New York City restaurateur!); however, they have certain things in common:
- They want to be the best at what they do;
- They’ve been recognized by independent bodies for their work and/or community contributions;
- They’ve had the opportunity to raise a lot of capital and become large companies, but chose another route;
- They have company goals that include issues outside the main goal of making money – i.e., community, work environment, and lifestyle goals;
- In order to achieve their non-monetary goals, they’ve opted to remained privately owned.
Now, I know that most dog trainers are not going to meet some of these criteria. Still, I think there are some wonderful lessons we can learn from these businesses about how to get involved in our community in important ways and how to treat our employees so they are loyal to the company. And, from the money point of view, in many ways, this book meshes very nicely with the Law of Attraction. Because these businesses have loftier goals than simply making money they attract good employees, goodwill from the community, good relationships with vendors and clients and money!
This was a fun book to read. It isn’t technical – it’s more like someone’s personal story – but it’s very inspiring and uplifting. I’ll leave the details for you to read about, and I highly recommend that you do.