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Archive for professional dog trainers

Do You Feel Like You’re Just Treading Water in Your Business?

Too often small business owners have a great idea, and are great at what they do, but don’t know how to take their business to the next level. This article can’t possibly tell you everything that you need to do to get to that next level, but we can tell you where to start!

You start with your vision. In ten years, how do you envision yourself spending your time? If you’re currently in your twenties, you may see yourself running a full-service dog facility with a staff, a spouse and 2 kids. If you’re currently in your late forties, you may see yourself phasing out of the dog training field – no classes, and privates for your specialty, only; and charging a great deal of money because you are recognized as an expert in this specialty. Or, you may want to stay small, doing one or two classes a week and a few privates, taking vacations when you want. As some anonymous wise man once said, “If you don’t know where you’re going, any road will get you there.” It really doesn’t matter what you want, as long as you KNOW what you want.

This vision is your primary aim; it’s why you’re in business at all – so you can achieve the lifestyle you want. To determine your primary aim, you have to do some soul searching. You have to articulate and then put in writing the things you don’t want in life, and the things you do want. You have to identify the barriers that are preventing you from having those things you do want. These barriers may be external, physical barriers (like limited income); they may be internal, emotional barriers (such as low self-esteem); or, they may simply be counter-productive habits you’ve developed (like poor time management).

Take the time to actually write down the vision you have for your future and how you want to be perceived by others; what do you want people to say about you when you’re not around. Once you’ve articulated your vision, boil it down to its essence and write it out in two-to-three sentences. This vision should go in your business plan – it should be something you refer to often (monthly). Keep it in mind and always be working toward that vision. If you find yourself being sidetracked (which you will!), having that written vision will help bring you back on track; or, it may be that you need to revise your vision, and that’s ok – as long as you have a vision that is at the core of what you want.

Niche Marketing

Marketing StrategyThere is a saying in the marketing business: “Market narrowly, deliver broadly.”

This means to narrowly define your market niche. There are many niches in dog consulting:

  • Children
  • Aggression
  • Agility
  • Separation Anxiety
  • Etc.

Think about your market, think about what you seem to be doing a lot of, and think about what you enjoy. Considering these three things, you can develop a market niche.

Once you’ve developed a niche, you have a very defined market to target. You can think about the magazines they read, the media they watch and listen to, where they shop, and so on. This can really help with your advertising dollar, as well as basic marketing. You can put your energies and dollars into very specific venues which will give you a better return on investment.

But, going back to the saying, “market narrowly, deliver broadly,” the beauty of having a market niche is that you don’t have to delivery solely to that market! If you do a good job for someone within your target market, chances are they have a friend outside your market – and they’ll refer you!

Professional Dog Trainers Can Help Prevent Animal Hoarding

I subscribe to a news service which I browse through everyday. Today, there was a story about a woman whose property was deemed unfit for human habitation because of the number of dogs she had living in her house; additionally, the woman is being brought up on charges related to hoarding. When I clicked on the story, related story icons popped up on the same page. As a professional dog trainer, you can help dogs stay in their original homes through training and educating the public on dog behavior and responsible dog ownership.

If you’d like to learn more about how to become a dog trainer, please visit https://becomeaprofessionaldogtrainer.com.

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Raising Canine, LLC & Susan Smith – Introduction & Biography

Since this is my first blog on this site, I thought I’d start with an introduction. My name is Susan Smith and I am the owner of Raising Canine, LLC, which provides education and services to dog professionals. As a professional dog trainer and behavior consultant, I look at the places where dog behavior and human lifestyle, love of dogs and conducting business meet most often:

  • business in general
  • client compliance in particular
  • current trends
  • theory and practical application
  • time management
  • planning and goals

Through my emphasis on professionalism and fascination with behavior, I provide professional dog trainers with a comprehensive but incisive review of contemporary dog training, its foundations, current state, and future trends – and strategies for applying theoretical knowledge in the field.

I am the co-author of Positive Gun Dogs: Clicker Training for Sporting Breeds, the first book published in the United States advocating positive methods for training bird dogs. I am also the author of many articles including Starting Your Own Dog Training Business and When to Ask for Help, which were published in the Association of Pet Dog Trainers’ The Dog Trainer’s Resource: The APDT Chronicle of the Dog Collection. I am a contributing author to the book “Top Tips From Top Trainers.” I have authored many other articles and book reviews, and am also the author of a column on learning and behavior for the APDT Chronicle of the Dog.

Certifications

  • CPDT-KA from the Certification Council for Professional Dog Trainers;
  • CDBC from the International Association of Animal Behavior Consultants; and
  • CTC from the San Francisco SPCA.

Affiliations & Honorarium

  • Current member of the Review Panel Committee for the IAABC;
  • 2002-2010 – List Manager for the APDTlist;
  • Former Membership Coordinator for the IAABC;
  • Former member of the Board of Directors of the Certification Council for Professional Dog Trainers;
  • Past Chair of the APDT Member Relations and Communications Committee;
  • Past member of the APDT Sponsorship Committee;
  • 2004 APDT Member of the Year
  • 2009 DWAA (Dog Writers of America Award) Nominee for “A Learning Theory Primer” (APDT Chronicle of the Dog) in category “Magazine: subject related series

Susan’s Journey and Raising Canine’s Start

Susan Smith was born and raised in Alaska. At age 29, she decided it was time to experience the rest of the U.S., so she moved to Texas and opened a Mail Boxes Etc., USA franchise in Austin, Texas. The MBE store gave Susan a good, practical education in running a business.

In the early ‘90s, Susan decided it was time to do something else, so she began exploring her options. She had three criteria: ability to make a comfortable income, flexibility of scheduling and a sense of enjoyment and accomplishment within her work. She was able to eliminate most of the list she came up with through the “enjoyment” factor; however, dog training met all her criteria, so she decided to become a professional dog trainer.

She began apprenticing, reading and training. By 1996 she had sold her Mail Boxes business and was building her dog consulting business.

In 2002 she moved to upstate New York to start a sanctuary for unadoptable dogs for the Animal Haven shelter in Queens. Animal Haven had purchased a 30 acre farm and the goal was for the dogs to live in the house with a lifestyle as close to normal as possible with aggressive dogs.

Susan spent 3 years running the sanctuary for unadoptable dogs. All the dogs at the Sanctuary were aggressive except one which had extreme fear issues. The sanctuary was limited to 15 dogs and the dogs lived in the house with Susan. This was a most enlightening experience, and provided an intense crash course in understanding what clients experience when living with an aggressive dog!

After three years of getting the sanctuary up and running, Susan decided to return to Austin and started thinking about what she wanted to do when she returned. She began consulting with a business coach, defined her criteria and began thinking about what she wanted to accomplish. She came to the conclusion that she wanted to maintain her original three criteria (comfortable income, flexibility and enjoyment), and added the criteria of helping her chosen field become a viable and respected profession.

This led Susan to provide remote, science-based training, coaching and business education to trainers, as well as providing a variety of products to help trainers more efficiently run their business.

Raising Canine’s Growing Reputation

Raising Canine was the first business to provide a wide variety of remote educational courses and seminars to the professional dog training field. These courses provide high-quality, science-based information for training and consulting, as well as established principles for running a business.

Raising Canine has been able to attract quality speakers who, through remote media, are able to reach a wider audience for a very reasonable price. The remote courses are available live, recorded and on-line. Some courses are simply a lecture format, some are interactive, some require homework, and some are a combination of several media.

Raising Canine also has an on-line dog trainer school. This school is designed for those who wish to become a professional dog trainer, yet cannot spare the time to attend an in-person school. The professional dog trainer course provides in-depth education in the principles of learning and behavior, as well as the practical areas of training and running a dog consulting business. We’ll teach you everything you need to know to become a professional dog trainer from teaching a sit to working with noise sensitivity in dogs to calculating rate of reinforcement!

Raising Canine Today

Raising Canine’s goal has always been to provide quality education, products and services. We have solidified that goal through the creation of a dog training mission statement that keeps our goals in the forefront of our minds, at all times.

Today, Raising Canine is still the largest and best known remote education service within the animal community. We continue to provide cutting edge information to trainers and consultants, as well as dog owners.

Even today, with our vast understanding of behavior and learning, there is still much misunderstanding of this subject within the training world. Raising Canine feels that all animals should be treated humanely and with the most advanced techniques now available that is a viable option; it is our goal to disseminate that information to animal professionals.

Susan currently lives in Austin, Texas with her dog, Jimmy Joe, where she runs her Internet-based education and consulting business.

If you’d like to learn more about how to become a dog trainer, please visit https://becomeaprofessionaldogtrainer.com

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