Dog Training: Niche Classes

It’s pretty typical for professional dog trainers to run group classes. They can be a trainer’s “bread and butter,” often providing steady revenue throughout the year. The most common classes include a Basic, or Family Manners class, in which dogs learn fundamental behaviors, such as Sit, Down, Come, Stay and Walking Nicely on Leash. Another common offering is an Advanced Manners class, offering additional training that builds on the foundation learned in the Basic class. Have you ever considered moving beyond the typical dog training format and offering something special? Niche dog training classes may be perfect for your dog training business.

Niche classes have a lot of benefits for professional dog trainers. In the Raising Canine webinar, Expanding Your Business with Niche Classes, offered by certified professional dog trainer Teoti Anderson (, you’ll get the scoop on expanding your menu and appealing to more clients.

Niche classes, such as how to train a dog to walk on a leash, can expand your offerings and make you more appealing in your market. They give you the opportunity to stretch and offer something different. As much as you may love offering basic classes, it can sometimes get tiring offering the same class over and over. Sometimes, you just get the itch to teach something new! How about a class in positive dog training techniques or training a rescue dog?

Niche classes also help bring in additional revenue and can be tailored for your individual business market. For example, if your community has a lot of children, offering a class for young handlers may be extremely popular. Tricks classes can also be appealing to children.

Do you ever have slower times at specific times of the year? Offering shorter niche dog training classes on single topics may help bridge your gap, bringing in revenue during a traditionally slower time.

The Raising Canine webinar, Expanding Your Business with Niche Classes, is coming up Wednesday, June 5 at 10 a.m. Central. Register now at and learn how you can take your dog training business to the next level!

For more information on this course or to enroll, go to

Teoti Anderson, CPDT-KA, KPA-CTP, has been a professional dog trainer for more than 24 years. She is the author of The Dog Problem Behavior Solver, Ultimate Guide to Dog Training, Dog Training 101, and more. Teoti is also a popular international speaker and educates pet parents and fellow trainers on canine behavior. (Do you want a link? If so, you can also include: For more information, visit her at


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